ITI Articles

New Zealand Management Academies (NZMA) has launched a drive to boost the numbers of international students coming to New Zealand, claiming there’s never been a better time to benefit from studying in one of the safest countries in the world.

NZMA has started an integrated marketing campaign across student-centred media using advertising, public relations and web based programmes to present information about studying in New Zealand in ways that are relevant to the new technology-savvy generation.

“New Zealand is officially the safest country in the world according to the Global Peace Index (GPI), an annual ranking of the world's nations on the basis of how peaceful they are, but it is also an extremely exciting, interesting and beautiful place to visit,” says NZMA Managing Director, Tim Cullinane.

“The cost of living is low compared to a lot of similar countries and the standard of living is high. Auckland, New Zealand’s largest and most vibrant city and the base for NZMA, was recently identified as fourth best city in the world for quality of living.”

Central to NZMA’s international campaign is its highly interactive, user-friendly website.  The website offers in-depth information about the business, hospitality and practical, career-focussed English language courses on offer at NZMA, as well as a guide to life in New Zealand.  A discussion forum, blog and details of how to apply for study programmes also feature on the website. 

Past student, Zhao Zhen Paddy believes that studying towards a National Diploma in Hospitality Management at NZMA provided him with the skills and confidence that he needed to pursue his rewarding career in China. 

“I have my dream job,” says Zhao, who is a management trainee in the front-of-house department at the seven-star Pangu hotel in Beijing. “I don’t think I would have been offered the position without my English language skills and my NZMA hospitality management diploma. NZMA have fantastic industry functions which help us to practice, gain confidence and showcase our skills to the industry. Also it’s like one big family, because everyone makes you feel so welcome.”